Challenge

MindStudio’s agency partners were consistently asking for more visibility - and customers were already looking for help implementing the platform.

Before launching a directory, partner introductions were handled through a reactive, manual process. Requests typically came in via support, were routed through a Google Form, and required one-to-one follow-ups from the partnerships team. There was no clear, customer-facing destination to discover partners or understand how to work with them.

As Vice President, Go-To-Market, Dannielle Sakher wanted to achieve two clear goals:

1. Create a self-serve path for customers to find and request implementation partners.

2. Use visibility as a reward - listing only the most trusted, high-performing partners rather than everyone by default.

At the same time, the directory needed to reinforce MindStudio’s broader partner strategy. The goal was to put the program “front and center, not just in front of our prospects and customers, but also our partners,” and to give it real legitimacy.

Solution

MindStudio used PartnerPage to roll out its agency directory in three deliberate phases, validating partner adoption first and layering in customer demand only once the foundation was in place.

Phase 1: Pilot

The pilot focused on a small group of top partners.

The goal was to:

• Ensure listings were complete and credible

• Avoid an empty directory at launch

• Learn what partners needed to successfully get listed

Two thirds of pilot partners created a profile, giving the team confidence in the core listing experience and surfacing early FAQs and quality standards.

Phase 2: Beta

Next, MindStudio opened the directory to its broader partner ecosystem.

The goal was simple: scale partner participation while maintaining quality.

This phase helped the team:

• Refine onboarding guidance and FAQs

• Identify where partners stalled or left profiles incomplete

• Clarify expectations before going customer-facing

The beta made it clear that participation improved when partners understood when the directory would matter and how it fit into the wider program.

Phase 3: GA

GA was the culmination of the pilot and beta learnings.

For the final push, MindStudio:

• Set a clear GA date

• Shared a full promotion plan (email, paid ads, social, website CTAs)

• Gave partners a social amplification kit with ready-to-use copy and visuals

• Used featured partner placement as a reward - helping close additional partners just days before launch

At GA, MindStudio:

• Launched with 50+ partners

• Represented 12+ countries and 17 languages

• Positioned the directory as a core pillar of the partner program

Results

PartnerPage helped MindStudio turn partner visibility into a measurable, scalable motion.

• Implementation requests at launch and surpassed the total volume seen in the previous 90 days

• 25+ partners amplified the launch on socials

• Launch-day LinkedIn performance saw:

  • 6× boost in post impressions

  • 11× boost in members reached

• 1,000+ visits to the directory during launch week

Operationally, the directory replaced a reactive workflow with a cleaner, repeatable process:

• Partner requests are triaged and assigned in a few clicks

• Requests can be reassigned if partners don’t respond

• Status updates are visible in one place, reducing follow-up overhead

• The partnerships team no longer needs to manually coordinate every introduction

With PartnerPage, MindStudio launched a global agency directory that does more than list partners.

The three-phase rollout helped:

• Legitimize the partner program internally and externally

• Reward top partners with visibility that actually drives demand

• Make it easier for customers to discover, evaluate, and engage implementation partners

“It really helps legitimize our program,” Dannielle explained. “It puts our program front and center - and got this out into market a lot quicker than we would’ve been able to do ourselves.”

The result is a directory that supports partner growth, improves customer outcomes, and gives MindStudio a scalable foundation for its ecosystem going forward.