Challenge

“It’s so much easier to manage a directory within your own team rather than pulling in marketing or dev resources.”
— Heather Simerly, Partner Community Manager, Fullstory

As Fullstory’s ecosystem of service and technology partners expanded, Heather Simerly and her team needed a better way to showcase them to customers. Without a partner directory, valuable integrations and certified experts weren’t getting the visibility they deserved.

Building a homegrown solution would have meant competing for engineering resources and pulling marketing off other priorities. That path came with risks—slow time to market, heavy maintenance demands, and the likelihood of an underbuilt tool that didn’t fully serve partner needs.

Fullstory needed a flexible, purpose-built directory that could be launched fast and managed entirely by the partnerships team.

Solution

“With PartnerPage, we launched in less than 3 weeks—and didn’t need to rely on other teams to do it.”

Fullstory chose PartnerPage to launch a partner directory that empowers both internal teams and partners to self-manage. The platform offered a ready-made, customizable solution that required zero developer or marketing bandwidth.

Key reasons Fullstory chose PartnerPage:

1. Fast implementation
   PartnerPage’s out-of-the-box directory went live in under 3 weeks—saving months of development time compared to an internal build.

2. Partner self-service
   Partners can update their listings, upload assets, and edit content via secure links—keeping listings fresh without creating extra admin work for Heather’s team.

3. Smart update notifications
   Whenever partners make edits, Fullstory receives automatic notifications and can approve changes from one dashboard, maintaining quality and consistency at scale.

4. Flexible, branded listings
   PartnerPage lets Fullstory highlight partner solutions with videos, detailed descriptions, and tailored content—turning listings into valuable learning tools for customers.

5. Reliable support
   PartnerPage’s responsive team ensures Fullstory’s directory keeps evolving alongside its growing partner ecosystem.

Results

PartnerPage helps Fullstory’s partner team run a scalable, self-sufficient program that drives visibility, engagement, and growth.

Impact at a glance:

💡 Faster launch: Directory live in under 3 weeks without developer support.
⏱️ Self-sufficient operations: The partner team manages and updates everything independently.
🤝 More engaged partners: Certified partners gain public visibility and ownership of their listings.
🌎 Better customer experience: Buyers can easily find experts and integrations that expand Fullstory’s value.
📈 Confidence to scale: Automated workflows and self-service tools let the program grow without adding headcount.

With PartnerPage, Fullstory transformed partner management into a scalable, autonomous process, freeing the team to focus on what matters most: growing the ecosystem and delivering customer impact.