Challenge

“We found that integrations came up frequently in buyer decisions and competitors were showcasing them more prominently.”
— Jessica Casler, Senior Manager, Technology Partnerships, Apollo.io

For Apollo, integrations often determine whether a prospect decides to go with them or a competitor. Fast growth led to a huge increase in demand for integrations between their platform and other tools their prospects and customers were using. Without a visible tech partner directory, Apollo risked losing deals to competitors that showcased integrations more clearly.

Jessica Casler, Technology Partnerships Manager, needed a way to showcase Apollo’s growing partner ecosystem. Research showed buyers were more likely to choose Apollo if they could easily confirm compatibility with their existing tech stack.

Jessica knew Apollo needed a public-facing partner directory to highlight integrations and remove friction in the buying process.

Solution

“With PartnerPage, it felt like we built a directory in-house, but without the delays. We launched much sooner.”

Apollo turned to PartnerPage to launch a partner directory, fast. Jessica chose PartnerPage for three key reasons:

1. Partners manage listings without developer help.

   • Partners can claim or update listings without developer involvement.

   • Flexible onboarding options (invites, manual creation, or self-claim).

   • Internal teams can make quick edits anytime.

2. Customizable design & promotion

   • No-code editing makes it easy to add content, including video.

   • Featured integrations can be highlighted at the top of the page.

3. Responsive customer support

   • PartnerPage’s team replies quickly, keeping Apollo productive and moving fast.

Results

Apollo launched its partner directory in just 2 weeks, without relying on developer resources.

Impact at a glance:

• 🚀 Faster launch: Directory live in 2 weeks instead of months.

• ⏱️ Reduced admin time: Self-serve listings and updates freed the team from manual management.

• 🏆 Higher win rates: Buyers now see Apollo’s integrations upfront, increasing confidence and conversions.

With PartnerPage, Apollo turned integrations into a competitive advantage and made them a key driver of growth.