Reciprocity is the language of partnerships.

The strongest partner programs are built on mutually beneficial relationships, where value flows in both directions, and partners are incentivized, enabled, and rewarded in ways that motivate them to invest back into the ecosystem. That give-and-take is the real operating system of successful partnerships, and it shows up in a few core ways:

• Referrals that flow both ways

• Clear revenue share and incentives

• Education and enablement

• Co-marketing and visibility

When these elements are aligned, partnerships scale. When they aren’t, they stall.

PartnerStack and PartnerPage each support different but complementary (and critical) parts of this equation. PartnerStack powers the commercial and operational backbone of partner programs, while PartnerPage gives those programs visibility, discoverability, and growth. With our new integration, partner teams can now connect incentives, enablement, and partner visibility into a single, cohesive workflow - making reciprocity not just a philosophy, but something you can actually operationalize.

At PartnerPage, we’re excited to partner with PartnerStack to help teams build partner ecosystems that give more - and get more - back in return.

How PartnerPage and PartnerStack work together

• Automatically invite partners to get listed: When partners are added to a specific group in PartnerStack, they can automatically be invited to create a listing in your PartnerPage directory.

• Track referrals from PartnerPage to PartnerStack: Any leads generated through a partner’s PartnerPage listing will be immediately attributed to them and visible inside of PartnerStack.

• Sync with partner tiers: If a partner’s group is updated in PartnerStack, their group can also automatically be updated in PartnerPage.

• Automatically update partner certifications: For PartnerStack customers using the learning management system (LMS) solution, partner certifications can be automatically added to their PartnerPage directory listing as soon as they complete a course.

Plus, you can build many other workflows using our pre-built API connection and no-code integration platform. Use if-then logic to track any events in the PartnerStack and PartnerPage APIs to make changes to a partner’s listing — for example, updating a partner’s badge or featured status when they submit a specific number of referrals.

Existing customers of both PartnerPage and PartnerStack can enable the integration immediately by contacting the PartnerPage team and requesting access.